CEO

The Role:

Brainwave

The Client:

The Client

The Brainwave Centre, a national charity that helps children with disabilities to achieve greater independence.

Brain-wave

The Challenge

Brainwave needed a CEO that could lead with long-term strategy, develop the charity’s presence in the region and also bring the soft skills crucial to the role.

The Campaign

We ran the campaign by conducting a complex search, looking not only at those candidates that had the right combination of commercial skills but also those whose interests, ethics, and values aligned with Brainwave.

Our Approach

We adopted a thorough screening process to enable us to fully assess each candidate’s experience, background and soft and hard skills against the search criteria. We targeted people from our national network who matched the brief and the response that we had enabled us to provide Brainwave with a tailored short-list and superb final candidate.

Keith Sinclair
“I am delighted to be joining Brainwave and am looking forward to working with the team and board.”

The Solution

From the start of the process, we requested an Expression on Interest from each prospective candidate. Our thorough screening process included in-depth telephone interviews and face-to-face meetings.

The final candidates were interviewed at Brainwave, which gave them the chance to see the important work undertaken by the charity. After careful deliberation, the Board of Trustees decided that Keith Sinclair was the ideal appointment for CEO of the charity.

“We appointed Moon Executive Search as they really understood our immediate requirements, how this role fitted into our long-term strategy and the soft skills which were so important to this appointment. We were impressed with the calibre of candidates provided, they had been fully briefed on the role and were aligned with our needs,” said Martin Jackson, Brainwave’s Chair of Trustees.

Keith Sinclair, the newly appointed CEO said “I am delighted to be joining Brainwave and am looking forward to working with the team and board, to continue to move the organisation forward. From what I have seen so far, it is clear to me that the team are extremely passionate, professional and are collectively achieving amazing outcomes for children and families.”


Brainwave is a national charity that helps children with disabilities achieve greater independence by aiming to improve mobility, communication skills and learning potential through a range of specialist therapies. The children they work with have a range of conditions including; autism, cerebral palsy and genetic disorders such as Down syndrome. For more information and to read some inspirational stories from the families they support, please visit: www.brainwave.org.uk


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